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BI and process optimization

Business intelligence is aimed at collecting and analysing information. This information may relate to customers, decision-making processes, competition, market conditions, and general economic, technological and cultural trends. The main purpose of BI is to obtain decision support information (intelligence).

The goal of business intelligence is derived from the strategy, the business goal, or a mission statement. These targets can be based on the short term in the form of, for example, quarterly figures. In the long term, you can think of increasing market share and creating shareholder value. Business intelligence is considered the successor to the management dashboard. We offer this dashboard for every entrepreneur.

A special variant of business intelligence is location intelligence. Based on the spatial component present in more than 80% of all company data, the company data is projected on a map. Thanks to the growing spatial awareness (partly due to Google Maps and navigation systems), this variant of business intelligence is growing at a rapid pace, also because location intelligence provides useful insights.

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BI and process optimization